Crossing Mountains and Seas, Heavy Equipment Sets Sail | TATU Highway Group Exports Road Marking Equipment and Coatings to Ecuador

Release time:2023-12-29

A thousand sails race amid surging tides, as we set sail to write a brand-new chapter! On December 28, with the New Year’s bell about to ring, the Nantong base of TATU Highway Group was a hive of activity. Under the guidance of on-site production and quality control staff, a batch of ride-on hot-melt road marking machines and hot-melt coatings were systematically moved and loaded onto trucks, ready to be transported to Ecuador, a South American nation across vast oceans.

The exported goods include medium-sized ride-on hot-melt road marking machines jointly developed by the Group and world-renowned international brands, as well as premium hot-melt coatings manufactured on China’s exclusive fully automated intelligent production lines. The TT-RZG300 ride-on hot-melt road marking machine adopts carefully selected imported core components, featuring differentiated strengths including a rational structure, easy operation, low failure rate, energy efficiency and high productivity. Capable of laying hot-melt flat lines and rumble strips, it far outperforms comparable industry equipment in overall cost performance and construction efficiency.

Ecuador stands as a key partner of China’s Belt and Road Initiative. In recent years, bilateral trade between China and Ecuador has grown remarkably, investment cooperation has kept advancing, and cultural exchanges have flourished. Riding the policy momentum of the Belt and Road Initiative, South American countries represented by Ecuador have become one of TATU Highway Group’s priority overseas markets for expansion. For years, branded products under TATU Highway Group including TATU and WELLROAD have been exported to more than 100 countries and regions across the globe, including South America. As more high-quality road marking products from TATU Highway Group go global, overseas partners have gained in-depth insight into the formidable market competitiveness of intelligent Chinese manufacturing.

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Adversity forges perseverance. Even amid the global economic downturn, TATU Highway Group has maintained steady progress in industrialization and internationalization. Overseas orders for road marking products keep pouring in, with its overseas market share rising steadily. Such achievements stem from the Group’s nearly 30 years of deep cultivation in the road marking industry, extraordinary strategic resolve, pioneering technological innovation capabilities, and relentless pursuit of product excellence.

TATU Highway Group consistently keeps pace with global demands for road construction and maintenance. In the road marking coating sector, the Group has partnered with Greelude, a well-known European and American brand, investing hundreds of millions of yuan to build multiple full-process, full-range intelligent production bases across China. In the special road equipment sector, nearly 600 million yuan has been invested to construct modern R&D institutes and manufacturing bases for special road equipment technology. With over two decades of development, TATU Highway Group has grown into a specialized group enterprise that leads the domestic road marking industry by a wide margin in terms of factory quantity, construction scale, product diversity and comprehensive competitiveness. Its professional, standardized, intelligent and brand-driven full-industry-chain supply model offers industrial leadership and industrial support for the transformation and upgrading of China’s domestic industry, laying a solid foundation for building a sustainable development ecosystem covering both China and the rest of the world.